About Us

The American Dive Institute is a free, online resource to help promote scuba safety and awareness by encouraging scuba divers to properly plan their dive trips and track their individual performance using our online dive log system and detailed dive site library. 

We have over 300 dive sites from Florida and other areas of the US and around the world.  We are dedicated to growing our dive site library and tracking as much detail about each dive site as possible to help divers with the proper planning and execution of their dives. 

We also send out a montly newsletter with information on the latest dive sites to help you plan your next scuba adventure as well as other useful information to help you safely and successfully plan and execute your dives.

Our History ...

The American Dive Institute was originally established in 2007 by a group of independent dive instructors teaching scuba part-time in Orlando, Florida. 

The original business concept was to leverage the marketing power of the internet combined with a sophisticated website that would allow these part-time instructors, with nothing more than a trailer and some student rental equipment,  to manage scuba classes with the same efficiency of a large dive shop less the brick and mortar overhead. 

All student records, exams, dive sites, dive logs, rosters, and more where managed through their website.  Within two years what was originally intended to be part-time job quickly started to resemble a full-time job.  It wasn't long before they were approached by equipment manufacturers to sell scuba gear and thus decided to invest in a small commercial building to facilitate equipment sales. 

To sum it up, 2007-2009 was not the best economy to try selling expensive scuba equipment.  The instructor's passions where always towards teaching the sport and not in equipment sales, so in 2010 they agreed to shut down the shop and go back to focusing on their full-time jobs.  Since several students were still using the website to help plan and log their dives, it was agreed to leave those portions of the website active with the understanding there would be no technical support.  

In 2013, as a result of having to retrieve some old information for a prior student, it was noticed that the website had grown from 300 members to over 2,000 from all over the US and the world. The number of dive logs had grown from a little over 900 logged dives to the 10's of thousands.   So it was decided to give the website a make-over and continue to promote and develop these functionalities. 

The website is a free resource to divers around the world and will always continue to be a free resource.  We rely on scuba divers, scuba instructors, and dive shops to help promote and use our website providing us with information on their favorite dive destinations and continuing to encourage the use of our online dive log system.

About the Author...


James Pennock, NAUI Scuba Instructor #10929, received his scuba certification as a NAUI scuba instructor in 1988 while serving in the U.S. Army's 101st Airborne Division. He was deployed to Sinai, Egypt for a year where he trained U.S. and U.N. soldiers how to scuba dive. While in Egypt, James received a Letter of Commendation for his actions in an aquatic rescue incident.

His accomplishments include winning the Rescue Diver portion of the National Public Safety Divers Forum for 3 consecutive years and being awarded the rank of Public Safety Dive Professional - Master Rescue Diver. No other Recreational Scuba Instructor actively teaching in Florida currently holds this title.  

James has also been with the Walt Disney World company since 1990 working as a Data Systems Manager as well as occasionally consulting for them with their scuba programs.  This website and it's functionality is a result of James' passion for both Scuba Diving and data systems.